DataXu Raises $27 Million

DataXu is a digital marketing company that works with enterprise companies.  DataXu has raised $27 million in funding.  The company will be using the funding to expand globally and accelerate their investment in technology.  This round of funding was led by Thomvest Ventures, a company created by Peter Thomson, a managing director of Thomson Reuters.

Existing investors in the company Atlas Venture, Flybridge Capital Partners, and Menlo Ventures also participated.  Stefan Clulow, a Managing Director of Thomvest, will be joining DataXu’s board of directors.

“DataXu is using data science to redefine the way marketers build brands in a digital world,” stated DataXu CEO Mike Baker. “In the era of digital and big data, it’s increasingly obvious that legacy ways of working in the advertising industry – including faith-based thinking, lack of transparency, and an inefficient supply chain — no longer make sense.  Our software helps marketers reduce the cost and complexity of marketing across multiple digital channels, while at the same time enabling them to build a much deeper and more actionable understanding of today’s empowered consumer.  This is the catalyst for our record -breaking growth.”

Some of DataXu’s partners include AdMeld, AppNexus, DoubeClick, OpenX, PubMatic, Rubicon, and Right Media.