AOL Acquires Gadget Community Website Gdgt
AOL has acquired gadget reviews website Gdgt.com. It is unknown how much the acquisition was for, but rumor has it that it worth in the “high seven figures.” Gdgt.com joins other tech websites in AOL’s network including TechCrunch, Joystiq, TUAW, and Engadget. Engadget signed a partnership with Gdgt last year to feature the Gdgt data box on their website. In 2011, there was rumors floating around that CNET wanted to acquire Gdgt.
When Engadget partnered with Gdgt, it became the starting point of discussions for AOL to acquire Gdgt according to co-founder Ryan Block. “We got to talking further and realized that gdgt, its team, its technology, and perhaps most importantly its DNA, were a natural fit for AOL’s world-class lineup of tech sites,” said Block.
AOL Ventures was one of the companies that put money into Gdgt as part of the Series A round. The company raised a total of around $3.72 million in venture capital funding. Gdgt users that are worried about their privacy with AOL as the parent company of the company can mark their profile data for deletion by adjusting their account settings anytime between today and March 15, 2013. The community element is important for Gdgt and it will remain unchanged.
“At AOL, gdgt will only continue to grow and evolve as the best premium destination for purchase intelligence, recommendations, user reviews, shopping data, and community-driven content about personal technology. gdgt’s product database (still arguably the best around, in my highly biased opinion), community (ditto), and core technologies will serve as a crucial foundation for all kinds of great new products and services we’ll be building in the coming months.”
Gdgt will be expanding their event activities in partnership with Engadget. Ryan Block co-founded Gdgt with Peter Rojas. Rojas is known for originally editing Gizmodo.com, but he was hired by Weblogs Inc. to launch Engadget. Weblogs was acquired by AOL in 2005.
Rojas will still run Gdgt and will become executive editor-at-large at Engadget. Block will become head of product for AOL Tech Media.