RetailMeNot Acquires ActiePagina
RetailMeNot is website that helps you track online coupons and deals. The company has announced today that they have acquired ActivePagina.nl, a leading coupons website in the Netherlands. RetailMeNot used be known as WhaleShark Media. Other RetailMeNot properties in Europe include VoucherCodes.co.uk (U.K.), Bons-de-Reduction (France), Poulpeo (France), and Deals.com (Germany). RetailMeNot also operates Deals2Buy and RetailMeNot.com in North America.
ActiePagina was founded by Maurice Buijs in 2005. He will continue to work as the general manager of RetailMeNot’s Dutch operations. RetailMeNot now has a total of 330 employees across the globe.
“In addition to our two websites in North America, the acquisition of Actiepagina.nl puts us in our fourth country in Europe,” stated RetailMeNot Inc. founder and CEO Cotter Cunningham. “I look forward to working with Maurice and our new team in the Netherlands so we can show more Dutch consumers how easy it is to save money while shopping online, and help our merchant partners grow their business.”
The financial details of the transaction are unknown, but The Next Web reports that is was for around $10 million.