Pinterest Acquires Mobile Recommendations Startup Livestar

Pinterest has acquired Livestar, a mobile recommendations company that was started by former Microsoft employee Fritz Lanman.  Lanman is also an angel investor in Square, Getaround, and Pinterest.  The details around the acquisition was undisclosed, but it is believed that Pinterest was mainly interested in the talent behind the company.  Livestar’s 3 engineers will be joining the company as part of the acquisition.

Lanman will not be a full-time Pinterest employee, but he will remain as an advisor beyond the acquisition.  Lanman will be moving on to a different type of project.

Livestar was a personalized recommendations company that aimed to compete against companies like Foursquare, Yelp, and Rotten Tomatoes.  The company raised around $2 million in funding from multiple angel investors and talent agency company WME.

Below is an announcement that Livestar made about the acquisition.

“Our goal at Livestar is to help people find great recommendations from friends, critics and strangers with similar taste. Over the last two years, the Livestar community has shared millions of ratings and reviews. Today we wanted to let you know that we’ll be making our next move: the Livestar engineering team will be joining Pinterest.

If you’re not familiar with Pinterest, it’s an online tool that helps people discover things they love and inspires them to do these things in their everyday lives. We think this is aligned with what we’re doing here at Livestar. While we are excited to join Pinterest, we are sad to also announce that Livestar will be shutting down immediately.

We are so thankful to all of you. We hope you discovered great recommendations and enjoyed sharing your own experiences with your friends and others. We have put all your reviews in the attached spreadsheet so that you can take them with you.

Thanks again for your support and contributions to Livestar. We will miss Livestar dearly, and we will especially miss reading all of your great reviews. We hope to see you on Pinterest soon!

The Livestar team”

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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