Coupons.com Acquires KitchMe
Coupons.com has acquired KitchMe, a startup that helps users plan meals and setup shopping lists. The user interface of KitchMe is similar to Pinterest. KitchMe co-founders Stella Kleiman and Gene Reddick both used to work at FoundValve and Floating Factory. Both of them will join Coupons.com as a result of the acquisition. The financial details of the acquisition are unknown. KitchMe was founded in April 2011 and has been bootstrapped by the two-person team since the acquisition. KitchMe was acquired last year in Q2 2012 before they publicly debuted and it currently in beta mode.
“We were immediately impressed with both the KitchMe product and the company,” said Coupons.com CEO Steven Boal in a statement. “KitchMe is unlike anything else we’ve seen, combining best-in-class meal planning, recipe discovery, shopping list creation and couponing capabilities in a single application. Not only did we acquire a great product but a talented team as well.”
KitchMe did not have any users and they are launching today as a new product. The app is being monetized through coupon distribution. KitchMe users will be able to browse a coupon gallery. The website also has circular information from over 200 grocery stores. KitchMe allows users to drag-and-drop meal planning and entire meals can be dragged onto a calendar.
KitchMe has thousands of recipes and focuses on the ones that are rated 4.5 stars or higher. Recipes are grabbed from a variety of websites including Food Network, Food.com, and AllRecipes.com. You can sign up for the service using Facebook. KitchMe’s founders will continue running the service, but it will be under the Coupons.com brand.