Roku Has Sold 5 Million Streaming Media Players

Roku has announced on their blog that they have sold 5 million Internet media players since launching in May 2008.  Between all of the devices sold, Roku delivered 8 billion streams of music and video to Roku players total so far.  When Roku first started out, it was essentially just a “Netflix player.”  The company now has around 750 channels including Hulu Plus, Amazon Instant Video, HBO Go, VUDU, and Crackle.  The Roku can also stream Pandora, VEVO, and Spotify.

Roku announced in January 2012 that they sold 2.5 million total devices sold, which means that they sold 2.5 million devices in about a year in three months.  Last month, Roku started selling the third generation version of the device called the Roku 3.  In 2011, Roku started to support games with the debut of Angry Birds.  Today 25% of Roku players are streaming more than 35 hours per week on a TV.

Based in Saratoga, California, Roku was founded in 2002 by Anthony Wood.  Wood previously worked as the VP of Internet TV at Netflix.  Before that, Wood invented the digital video recorder (DVR) and sold his company ReplayTV to DirecTV.  Wood also started a company called iBand Inc., which was acquired by Macromedia in 1996 and is used as the original core code for Adobe Dreamweaver.  Roku means “six” in Japanese, which is the number of companies that Wood has launched.

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