ChannelAdvisor Files For An IPO

ChannelAdvisor is a cloud-based e-commerce company that helps retailers and manufacturers integrate and manage their inventory across hundreds of online channels including, Google, eBay, and Facebook.  ChannelAdvisor is expected to raise $86.25 million from the IPO, but the price per share and number of issued shares is not yet known.  Some of ChannelAdvisor’s customers include Saks Fifth Avenue, Barbie, Finish Line, and Lenox.

Since ChannelAdvisor is an “emerging growth company” as defined in the Jumpstart Our Business Startups Act of 2012, the company complied with certain reduced public company reporting requirements.  The company plans to trade under New York Stock Exchange under the symbol “ECOM,” according to the S-1 filing with the SEC.

As of December 31, 2012, ChannelAdvisor had over 1,900 customers worldwide, including 27% of the top 500 U.S. Internet retailers.  “The e-commerce market has grown significantly over the last several years, as consumers have increasingly shifted their retail purchases from traditional brick and mortar stores to online stores and marketplaces. This trend has created many opportunities for retailers and manufacturers, but at the same time has resulted in additional complexity and challenges. Retailers and manufacturers seeking new avenues to expand their online sales must manage product data and transactions across hundreds of highly fragmented online channels where data attributes vary, requirements change frequently and the pace of innovation is rapid and increasing,” said the company in the filing.

Founded in 2001, ChannelAdvisor raised around $75 million in funding.  Some of their investors include eBay, Kodiak Venture Partners, Southern Capital Partners, Advanced Technology Ventures, and New Enterprise Associates.

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