Ad Tracking Company Sticky Raises $3 Million

Sticky is a startup that utilizes eye-tracking technology to ensure that your display ads are getting seen.  Sticky helps ad companies optimize online branding campaigns with Cost Per View (CPV) for an increased ROI.  The company as raised $3 million in a new round of funding from Northzone and Conor Venture Partners.

Formerly known as EyeTrackShop, Sticky spun out of Tobii Technologies.  Sticky customers can use a dashboard to see an ad’s impact and the actual cost required to hit 1,000 pairs of eyes.  Sticky can also help ad companies develop campaigns that make a big impact at the beginning.

“Our mission is to help clean up the digital wasteland of advertising,” stated Sticky founder and CEO Mathias Plank.  Some of Sticky’s clients include McDonalds and Procter & Gamble.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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