REPORT: Quantcast Hits $100 Million Run-Rate
Quantcast is a website analytics company that has been profitable for a couple of years now. According to sources with TechCrunch, Quantcast is now hitting a $100 million run-rate of revenues. This number is expected to be significantly higher by the end of 2013 too.
Quantcast is also used for tracking browser cookies to generate profiles about the users of each website without collecting personal information. Quantcast helps publishers target their own ads and sells ad inventory directly to advertisers.
Quantcast is working with over 1,000 brands and over half of the top 1,000 online publishers. The company is also processing over 800,000 transactions per second.
Quantcast CEO Konrad Feldman said that one of the reasons for the company’s growth is because of the availability of many ad exchanges like Google’s DoubleClick, AppNexus, Rubicon, Pubmatic, OpenX, and Right Media. These networks help online ad companies sell their inventory.
One of Quantcast’s largest partners is Major League Baseball (MLB). The MLB spent 20% of their online budget with Quantcast last year and received 40% of their sales from it. Users bought tickets twice as often as other online ad channels.
Quantcast has 335 employees and 100 of them joined last year. Another 75 joined in 2013.