Dynamic Yield Raises $2 Million

Dynamic Yield is an audience personalization company that helps online publisher companies and e-commerce companies increase revenues.  Dynamic Yield’s Audience, Structure, and Serve modules makes it possible for publishers, e-retailers, and web apps with flexibility in maximizing user value and overall site revenues.

The company has raised $2 million in Series A funding led by Bessemer Venture Partners.  Other investors include The New York Times Company and Innovation Endeavors (Google chairman Eric Schmidt’s investment company).

Based in Tel Aviv, Israel, Dynamic Yield plans to use the funding to expand globally by opening and office in New York City.  Dynamic Yield helps website publishers monetize their user traffic by offering an automated SaaS solution for measuring the impact of each page layout.

“We supposedly live in an era of dynamic, personalized web experiences, yet data loads and algorithmic capacity have kept vast majority of websites largely static,” stated Dynamic Yield co-founder and CEO Liad Agmon.

Dynamic Yield’s real-time personalization algorithms can be used to grow user engagement, ad clicks, social sharing, and page views.  Dynamic Yield is powering around 1 billion pageviews already.

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