Accenture Plc (ACN) Acquires Design Firm Fjord

Accenture Plc (NYSE:ACN) has acquired design firm, Fjord for an undisclosed amount.  Fjord is going to be integrated into Accenture Interactive.  Fjord was founded 12 years ago by Mark Curtis, Mike Beeston, and Olof Schybergson in London.

“We set out to build a company that designs meaningful digital services that improve people’s lives in ways both large and small,” said Schybergson in a blog post.

Some of Fjord’s customers include Citibank, Nokia, Harvard Medical School, PayPal, BBC, and Orange.  The company has come a long way since working out of a cramped office in Camden Town during spring 2001.  Fjord has 9 offices in Europe and the U.S. Around 200 of Fjord’s employees will be joining Accenture.

“In order to capitalize on the disruptions being created by digital, and to sustain engagement with consumers, our clients need new services and experiences that are powered by technology, analytics, mobility, and scalable marketing operations,” said Accenture Interactive managing director Brian Whipple.

Fjord’s design capabilities will work well with Accenture Interactive’s business strategy, data analytics, and marketing operations.  Accenture’s clients will be able to benefit from Fjord’s mobility capabilities as well.  Aside from Fjord’s London headquarters, the company also has offices in Berlin, Istanbul, Helsinki, New York, Madrid, Paris, San Francisco, and Stockholm.

Accenture Plc (ACN) Acquires Design Firm Fjord Comments

  1. Antti Aumo says:

    This acquisition strengthens an industry trend initiated two years ago by Ixonos when they started opening world class design studios to complement their software development centers. As customer response has been overwhelmingly positive, other companies are also trying to combine high quality design with high quality development ability. This confirms that Ixonos has been on the right track.

    But getting design and technology under same ownership doesn’t solve the problem. Getting them to work together is much more complicated, and really makes the difference. Having flawless ability to both design and deliver takes years to mature, and even Ixonos as the first company is on the learning path.

    You need a holistic approach which combines consulting, design and development into one, tight offering. Then you really are able to deliver complex multi-platform based solutions with innovative and consistent design experience. Where world class design meets technology perfection.

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