VERSUS IO Raises $2.8 Million
VERSUS IO is a product comparison website that has raised $2.8 million in Series A funding from Earlybird, 500 Startups, Lars Dittrich, and Dario Suter. Dave McClure, the founder of 500 Startups, Dittrich, and Suter invested $100,000 into VERSUS IO in December 2012. Another investor in VERSUS IO is High-Tech Gründerfonds (HTGF).
VERSUS IO previously raised $1 million so the company has raised a total of $3.8 million so far. VERSUS IO allows consumers to compare technology products like smartphones and tablets.
VERSUS IO uses a natural language algorithm and user interface styling to generate the comparisons. The company has around 25 million comparisons available to consumers on the website across 18 languages.
VERSUS IO has seen their traffic increase an average of 35% in July 2011. VERSUS IO is now hitting around 2 million unique visitors as of April 2013.