HasOffers Raises $9.4 Million In Series A
HasOffers is a company that has raised $9.4 million in Series A funding led by Accel Partners. Additional investors include Rob Glaser (RealNetworks founder) and Chris DeVore (Founder’s Co-op). Based in Seattle, HasOffers was started by twin brothers Lucas Brown and Lee Brown in 2009. The company currently has 79 employees and has been bootstrapping up until now. Rich Wong of Accel Partners is joining HasOffers’ board of directors.
“We really didn’t need to raise money based on our current cash flow and ability to keep growing, but this partnership with Accel changes the game for us,” stated HasOffers CEO Peter Hamilton.
HasOffers runs two software-as-a-service products: 1.) a white-label software for networks and agencies to manage performance advertising programs. 2.) MobileAppTracking.com (MAT) – tracks installs, in-app engagement, and purchases back to ad partners like social networks, publishers, etc.
Some of HasOffers’ white-label social network clients include Tapjoy, PocketMedia, SponsorPay, Crobo, and Tapit. Their MobileAppTracking clients include SuperCell, Spotify, Hotel Tonight, Square, and more.
“Our roots in performance advertising lead us to believe that successful advertising campaigns are built on relationships. Whether advertisers are promoting mobile apps or web campaigns, they must find the right partners with the right users, and both parties should be held accountable to campaign performance,” added HasOffers co-founder Lucas Brown. “That is exactly why unbiased attribution is so important.”