BrightEdge Raises $42.8 Million In Fourth Round Of Funding
BrightEdge is an SEO company that has a proven ROI. Marketers are able to increase revenues from organic search in a measurable and predictable way through their platform. BrightEdge has raised $42.8 million in their fourth round of funding as they provide big data analytics to marketing companies. Insight Venture Partners led this round of funding. Intel Capital, Battery Ventures, Altos Ventures, and Illuminate Ventures also participated in this round of funding.
BrightEdge creates visualizations with the data to create customizable dashboards with drag-and-drop charts. BrightEdge indexes information from search engines, mobile devices, websites, and social media. BrightEdge then creates a to-do list for marketers to drive the impact. BrightEdge also helps marketers build a strategy based on how competitors are performing.
“We now live in a world where brands are becoming publishers and consumers are influencers and content is getting created, shared, and accessed at a massive scale.” stated BrightEdge founder and CEO Jim Yu in an interview with VentureBeat. “This is one of the biggest changes that has happened in modern business and marketing is the first place where you will see that impact. Marketers have to think more like scientists than artist and we believe there is a massive chance there.”
Founded 6 years ago, BrightEdge works with over 6,000 brands and 600 direct clients that includes 30% of the Fortune 100. Some of their clients include Nike, Microsoft, and 3M. BrightEdge also works with 9 out of the top 10 largest hotel groups and 7 of the top 10 online retailers.
BrightEdge plans on using the funding to scale and expand their business, especially in international markets. They will also use the funding for product innovation. BrightEdge has raised $61.9 million in funding thus far.