Coupon Website RetailMeNot Files For An IPO

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RetailMeNot is a popular digital coupon website that has filed for an IPO.  The aggregate offering price is $230 million and the stock is going to be listed on the NASDAQ as “SALE.”  RetailMeNot announced back in February that they have hit 1 billion visits since launching in 2006.

RetailMeNot is surging!  They have coupons from over 60,000 retailers and companies across 10,000 retailers.  RetailMeNot generated around $113.4 million in 2012 revenues.  They generated around $406 million in Q1 2013 alone.  RetailMeNot’s Coupons app has been downloaded over 3 million times so far.

In a statement sent to Pulse 2.0, RetailMeNot said that Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Credit Suisse Securities (USA) LLC will act as joint book-running managers for the proposed offering and Jefferies & Company, Inc., RBC Capital Markets Corporation, Stifel, Nicolaus & Company, Incorporated and William Blair & Company, L.L.C. will act as co-managers.  Upon going public, RetailMeNot believes that they can increase their traffic and monetization.

WhaleShark Media bought RetailMeNot in 2010.  The company raised $300 million thus far and assumed the name RetailMeNot.  RetailMeNot acquired VoucherCodes.co.uk in 2011 along with other coupon websites deals com, bone-de-reduction, Poulpeo, and actiepagina.nl. 

WhaleShark Media raised funding from investors like Google Ventures, Austin Ventures, Norwest Venture Partners, Adams Street Partners, Institutional Venture Partners, J.P. Morgan, and Brian Sharples.

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