Simple Is An iPhone App That Helps People Save Money

Simple is an app that lets you replace your bank “with everything you need to organize your spending and save more.”  The app shows your transactions in seconds and know how much you can afford using their Safe-to-Spend technology.  Each transaction is detailed by spending categories, map locations, etc.  Receipts and photos can be attached to transactions.  You can also add payees and schedule one-time or recurring bill payments.

The app recently added a Goals feature.  You can allocate money for your regular expenses as soon as your paycheck is deposited to your account.  This way you can start saving for a vacation immediately.  Goals can automatically set aside a little bit of money every day for larger expenses.  Goals was integrated with Safe-to-Spend, which gives you an accurate and up-to-date amount that you can spend.

The banking services on Simple are provided by The Bancorp Bank.  Simple has raised a total of $13.1 million in funding form IA Ventures, First Round Capital, Village Ventures, and Shasta Ventures.  They have partnerships with The Bancorp Bank, Allpoint, TxVia, Cachet, CPI, and their investors.


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