Goldman Invests $100 Million In Applied Predictive Technologies
Applied Predictive Technologies (APT) is a cloud service company that launched 13 years ago. Large retailers work with APT to make marketing decisions based on data. Today the company announced that they have raised a $100 million investment from the Merchant Banking Division of Goldman Sachs.
By collecting client data like sales transactions, geographic factors, and demographics, APT helps their customers determine the business impact of decisions. These decisions can be like how to target specific promotions like whether to advertise online or on print.
APT users can ask questions throughout the process and predict outcomes by looking at similar decisions made at branches with similar attributes.
Goldman Sachs will receive a substantial, but minority stake in the company. Another major shareholder in the company is private equity company Accel-KKR, according to GigaOM.