Shopzilla Buys mCommerce Company Zappli
Shopzilla is a service that is known for connecting buyers and sellers online that reaches an audience of over 40 million shoppers each month through their destination websites and affiliate network. Shopzilla connects shoppers with over 100 million products from thousands of retailers per month. Shopzilla has acquired mobile commerce company Zappli. The terms of the deal was undisclosed.
Zappli will enable Shopzilla to offer a seamless hopping experience across all digital devices. Shopzilla will be integrating Zappli’s technology into its portfolio of shopping websites over the next few months. The Zappli team is expected to join Shopzilla. Shopzilla co-founder and chief executive officer Philippe Suchet was named the chief strategy officer.
Founded in 2010, Zappli created several serves like InstaBuy and myShopanion. Shopzilla has launched a new media solutions and audience-targeting division earlier this year called Aisle A. Aisle A has audience targeting, rich media, and display advertising.