Collective Media Raises $20 Million
Collective Media has raised $20 million in a new equity fund round and $30 million in debt financing. Collective is an ad network that can connect marketers to people on PCs, tablets, TVs, and smartphones. Collective Media has offices in Atlanta, Boston, Chicago, Dallas, Detroit, London, Los Angeles, India, and San Francisco.
“Collective’s business strategy is to help brand-conscious advertisers use data instead of content to reach and engage their target audiences in today’s highly fragmented media environment,” stated Collective Media CEO Joe Apprendi. “Our leadership in big data science gives advertisers a unified, actionable view of their consumer across screens, eliminating advertising waste, improving coordination, and driving greater ROI.”
The new round of funding was led by Cox Media Group. Samsung Ventures and Accel Partners participated in this round. Comerica Bank provided the company with a $30 million line of credit, according to VentureBeat. Collective Media previously raised $20 million in April 2009 and has raised a total of $44.9 million.