Apple Inc. (AAPL) May Have Acquired Data Company Locationary
Apple Inc. (NASDAQ:AAPL) may have acquired Locationary, according to AllThingsD. Based in Toronto, Ontario, Locationary is a data company that relies on crowd-sourcing for local business data and locations. The terms of the deal was undisclosed. The team and technology will be absorbed by Apple. The technology is used to help companies analyze multiple datasets about local companies and their locations through their Saturn service.
The Maps application on iOS will be enhanced through this acquisition down-the-line. Apple was heavily criticized when the Maps application was released as part of iOS 6. Issues included poor navigation accuracy and questionable imagery. A lot of these issues have been fixed within the last year, but Google Maps released a navigation application of their own on iOS. Earlier this month, Apple filed a patent application around technology that offers turn-by-turn directions using crowd-sourced traffic data. Google recently acquired a crowd-sourced mapping application of their own called Waze for around $1.3 billion.