Advertising Companies Publicis and Omnicom Merge
The second and third largest advertising companies, respectively Omnicom and Publicis in the world, have merged. The combined company will become the world’s largest advertising company with a value of $35 billion. They will be larger than London’s WPP.
Omnicom CEO John Wren and Publicis Groupe CEO Maurice Levy will work as co-CEOs of Publicis Omnicom Groupe. The combined company will employ over 130,000 people and they have generated $23 billion in combined revenues last year. Shareholders will receive “approximately 50%” of the new company’s equity.
Agencies like BBDO, Saatchi & Saatchi, DDB, Razorfish, TBWA, Leo Burnett, Starcom MediaVest, and Big Fuel will be able to offer a comprehensive portfolio of analog and digital services.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry