PriceGrabber Acquires Online Fashion Company Snapette
PriceGrabber is a Los Angeles based comparison shopping website that has acquired Snapette.
Snapette is a fashion social network that has a location-based shopping application. Fashion products can be featured from local retailers.
Snapette’s app has around 1.5 million users.
PriceGrabber will use the acquisition to bolster their mobile e-commerce efforts and to reach more fashion shoppers. Snapette partnered with 200 small and large retail brands like Nine West and Joie.
Snapette will continue to operate as an independent company under PriceGrabber. The company’s nine-person team will move to a new office in New York while PriceGrabber remains in L.A.
The terms of the deal were undisclosed.