Toyota Is Testing $60 Annual Navigation And Entertainment Subscriptions In Europe
Toyota is currently testing navigation and entertainment apps on the redesigned 2014 Corolla compact. When Toyota launches the Corolla in Europe, it will include a one-year trial subscription of traffic and search apps. Toyota is going to try and convert these customers to a subscription of $60 per year said Toyota Europe’s general manager of telematics and multimedia product planning Derek Williams.
Toyota added two Google Maps features, including Street View and Panoramio to several apps that includes real-time traffic that is powered by TomTom, fuel prices, parking information, weather, and local search.
Panoramio and Google Street View will let travelers see photos and videos of their destinations. These pictures can be downloaded to the navigation system.
In the United States, Toyota will not be charging a subscription fee for their new infotainment system on the Corolla. The infotainment system in the U.S. has different features than what is setup in Europe.
After Toyota launched Entune Audio in the U.S. two years ago, the company was originally planning to setup a three-year trial subscription and then introduce an annual fee after that. Toyota dropped that approach idea though. Toyota priced the most-expensive Entune Premium Audio on the just-launched $1,510 together with the Toyota Smart Key System.