Songza Raises $4.7 Million
Songza is a startup that offers playlists to match your mood. The company has raised a $4.7 million round of funding from several investors including Lerer Ventures, Amazon.com, Scooter Braun, William Morris Endeavor, Deep Fork Capital, Metamorphic Ventures, Troy Carter, Gary Vaynerchuk, and several others.
The playlists are curated based on your mood like “bedtime,” “unwinding,” “working in an office,” “floating through space,” etc.
Songza generates money by setting up “Branded Moments.” This means that “brands can sponsor a life moment.” Brands like Taco Bell, Samsung, Nissan, and Colgate have campaigns set up on Songza.
“With this funding, we’re scaling our native advertising solution to make brand-to-customer interactions more engaging for customers and more successful for brands,” stated Songza CEO Elias Roman.