Marissa Mayer: Yahoo!’s Traffic Has Grown 20% Since She Became CEO
Yahoo! CEO Marissa Mayer has reported that Yahoo! is now hitting 800 million monthly active users per month. Mayer has seen the traffic grow 20% since last July when she became CEO of the company. Of the 800 million monthly active users, 350 million are from mobile devices.
The homepage, search engine, and core properties of Yahoo!’s website has also grown. These numbers does not include Tumblr, the blog platform that Yahoo! acquired for $1.1 billion.
While Mayer was at Yahoo!, the company’s stock price doubled. At the TechCrunch Disrupt conference, Mayer acknowledged that Jerry Yang’s investment in Alibaba and Yahoo! Japan helped with some of the bumps in the stock price.
In the last 12 years, Yahoo! went through several CEOs. Tim Koogle was CEO from 1995 to 2001. Terry Semel was CEO from 2001 to 2007. He was replaced by Jerry Yang. While Yang was CEO, he had to mull a $44 billion acquisition offer from Microsoft. After Yang turned down the offer, he was replaced by Carol Bartz in January 2009. Bartz was fired in September 2011 and was replaced by Scott Thompson in January 2012. After allegations surfaced that Thompson falsified his resume, Ross Levinsohn was appointed as the interim CEO in May 2012. Two months later, Marissa Mayer was hired as the CEO from Google and Levinsohn stepped down.
Mayer has proven herself as a highly qualified CEO. She shut-down properties that were not performing at Yahoo! and invested heavily in the mobile space.