Battery Ventures Leads $13.5 Million Investment In Yesware
Yesware is a startup that has raised $13.5 million in Series B funding, led by Battery Ventures. Existing investors Google Ventures, Foundry Group, IDG Ventures, and Golden Venture Partners also participated in this round. Yesware has raised a total of $18.5 million.
Yesware debuted a Gmail extension on the Salesforce.com AppExchange as well. The Yesware extension on AppExchange allows uses to automatically sync e-mails, calendar events, tasks, and contacts between Google Apps and Salesforce.com.
The company plans to use the funding for supporting and accelerating growth. Yesware’s technology is used by over 300,000 people. Revenue has increased around 1,300% within the last year. The number of customers using Yesware’s Salesforce.com Sync increased 700% since January 2013.
“Enterprises invest significant resources hiring the best salespeople in the world, but then give them tools equivalent to an abacus to get their jobs done. Yesware’s sales-effectiveness technology is a major upgrade for salespeople, helping them get their jobs done better and putting more commission dollars in their pockets,” stated Battery Ventures general partner Neeraj Agrawal. “At Battery, we saw similar innovation in the field of marketing automation and invested in successful companies like Marketo and ExactTarget as a result—we believe sales-effectiveness will experience the same disruptive adoption curve.”
[Source: Streetwise]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry