GoDaddy Acquires Domain Name Aftermarket Company Afternic

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Domain name registration and hosting company has acquired Boston-based aftermarket domain name seller Afternic.  GoDaddy bought Afternic from NameMedia.

GoDaddy also bought domain name parking service SmartName and domain name creator NameFind from NameMedia.  The terms of the deal were undisclosed.

GoDaddy is also in the midst of a rebranding effort with commercials that are starring martial arts master and actor Jean-Claude Van Damme.  The company’s new motto is “It’s Go Time.”  Check out some of these ads below:

[Source: AllThingsD]

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