StumbleUpon Acquired Video Recommendation App 5by Earlier This Month
StumbleUpon has acquired a video recommendation app company called 5by. Judging by the screenshot of the app, it almost looks like a Songza for videos. The app detects the time and makes recommendations based on what your mood will most likely be, just like what Songza does for music.
For example, on a Monday afternoon it will recommend videos to make you laugh, kill some time, geek out, or get your groove on to some tunes. The deal was closed in the middle of this month, but the terms were not disclosed.
5by was founded last year and is currently building an Android and iOS app. This means that StumbleUpon bought the company before it even launched. The company has launched a beta desktop version of their service already though.
StumbleUpon has 30 million registered users and works with 10,000 advertisers. The company is currently profitable and they made $30 million in 2012 revenues. This year, they are expected to hit between $35 and $40 million.
5by will be rolled into StumbleUpon in the form of a distribution channel. 5by’s six employees will move from Montreal to San Francisco to work at StumbleUpon’s headquarters.