Staples, Inc. (SPLS) Acquires E-Commerce Personalization Company Runa

Runa Logo
Staples, Inc. (NASDAQ:SPLS) has acquired Runa, an e-commerce personalization company.  Based in San Mateo, California, Runa is Staples’ first acquisition of a Silicon Valley startup.  The terms of the deal are undisclosed.

“Runa has a unique platform and outstanding talent with experience in e-commerce and online marketplaces,” stated Staples CEO and chairman Ronald Sargent. “With Runa, we’re adding technology to better serve our customers with personalized items, offers, and delivery estimates, all in real-time. Runa will allow us to tap into the wealth of engineering and e-commerce expertise in the Silicon Valley area.”

Last week Staples, Inc. (NASDAQ:SPLS) announced Staples Connect, a home automation service that can be controlled through an app.  Staples also recently removed Amazon.com lockers due to a lack of consumer engagement.

Founded in 2009, Runa creates personalization algorithms to help shoppers find products that they may be interested in rather than leaving websites.  Staples is going to integrate Runa’s two services into their own website.  This includes PerfectOffer (automated personalized offers) and PerfectShipping (real-time delivery estimates).

“We built Runa with a philosophy of doing more with less, by leveraging the most talented engineers and data scientists in the world, to tackle the most challenging problems in e-commerce,” added Runa co-founder and CEO Ashok Narasimhan. “As part of Staples, we will retain our culture and agility, while gaining the resources to transform the global e-commerce landscape.”

Runa’s San Mateo office will become Staples Lab.  Staples has other Lab locations in Seattle and Cambridge.  Runa raised $10 million in venture capital funding from Sierra Ventures, Merus Capital,R and Itochu Technology Ventures.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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