Mobile Ad Management Company LiquidM Raises $5 Million
LiquidM is a mobile ad management company that has raised $5 million in funding in Series A funding from Blumberg Capital, Earlybird Venture Capital, and Asset Management Ventures. LiquidM offers a “full stack” platform so that mobile ads can be managed. LiquidM has drag-and-drop campaign setup, integration with third-party rich media providers, real-time bidding support, geography targeting, demographics, and devices.
Most other solutions have not been from the ground up for mobile devices. Many mobile ad platforms are much less software-supported, according to LiquidM CEO Christof Wittig. Mobile campaigns are managed through a time-consuming mix of in-house technology. LiquidM is an agnostic technology provider and is not a media company.
“As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking to increase their competitiveness by turning to a full stack ad tech provider,” stated LiquidM CEO Christof Wittig. “While some in the market still believe that scale and more sales people will solve their problems, a new generation of companies is now looking into broad, integrated technology support to exploit the promise of this massive opportunity. Based on the success with customers like Madvertise and Mobilike, we have now raised funds to make our offer successively available to more and more customers.”