Yahoo! Acquires Social Advertising Company Bread
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Yahoo! has acquired a social advertising company called Bread. The 6 employees at Bread will be joining Yahoo! following the acquisition. Bread is known for designing a URL shortener service that displays an ad between the time that someone clicks on a shortened link and when they are taken to the website. Bread raised $3.5 million in funding from investors like Troy Carter, Raptor Ventures, Marc Ecko, Jonah Goodhard, Noah Goodhart, and Paul Bricault.