Brighter Raises $15 Million In Series C

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Brighter is a Santa Monica based startup that is known for offering discount dental services to patients that pay out of pocket.  The company has raised $15 million in Series C funding. 

Brighter will be using the funds to expand beyond L.A.  This round of funding was led by Tenaya Capital.  Existing investors Mayfield Fund and Benchmark Capital also participated in this round.  The funding will be used to expand more in Southern California along with expanding into other U.S. markets outside California in 2014. 

Brighter launched in 2011 with a discount dental club model.  Subscribers receive 60% discounts on dental services after they pay an $80 fee.
[Source: GigaOM]

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