Neustar Acquires Aggregate Knowledge For $119 Million

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Neustar has announced on Wednesday that they have acquired ad technology company Aggregate Knowledge for $119 million.  The companies did not disclosed the terms, but AdExchanger reported that the acquisition was for $119 million in cash.

Neustar is a provider of real-time information and analysis to the communication services, financial services, and retail companies.  Aggregate Knowledge offers advertisers and agencies a methodology to determine the highest performing customers in a single platform.

Aggregate Knowledge’s Media Intelligence Platform combines media and audience data to enable marketers to effectively allocate their media dollars.  Aggregate Knowledge was founded in 2006 by Paul Martino.  Aggregate Knowledge raised $63.7 million in funding from First Round Capital, Kleiner Perkins Caufield & Byers, DAG Ventures, and several other investors.

“Aggregate Knowledge brings us a highly scalable data management platform that many of our existing customers already utilize in conjunction with our data analytics services, as well as a recognized ability to increase ROI on customer campaigns and an experienced management team,” stated Lisa Hook, Neustar President and Chief Executive Officer. “These assets represent a strong fit with our strategic vision and our existing capabilities, enabling us to provide a unified marketing solution that links disparate media and audience intelligence in a centralized real-time platform. This platform allows agencies and brands to interact with target audiences using the most effective channels while immediately measuring a campaign’s performance.”

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