i.TV Has Acquired GetGlue
i.TV is a TV guide company that has acquired second-screen check-in service GetGlue (think Foursquare for movies and TV shows). i.TV plans on using GetGlue’s technology to create a bigger social TV platform. The terms of the acquisition was undisclosed. GetGlue will maintain their office in New York City and will continue to operate in their own app.
This is the second time that GetGlue received an acquisition offer. Last year, Viggle announced their intention to buy GetGlue for stock and cash. The deal fell through two months later. GetGlue has over 4.5 million registered users that generate around 1 billion impressions per month.
“GetGlue has built an impressive product with a highly engaged audience,” stated i.TV CEO, Brad Pelo. “With over 4.5 million registered users, GetGlue delivers over 1 billion social impressions every month to 100 million unique Facebook and Twitter users. With this kind of reach, it’s no wonder more than 75 TV networks partner with GetGlue to engage with their fans, and 30 media companies integrate with the GetGlue API. i.TV’s own platform of second screen services power experiences for brands like Nintendo, AOL, Huffington Post, TELUS and i.TV’s own leading TV guide application. Together, i.TV and GetGlue will reshape the social TV and second screen landscape.”
[Source: GetGlue Blog Post]