Rumor: Apple Has Acquired 3D Sensor Company PrimeSense For $345 Million

Apple Logo
Apple Inc. (NASDAQ:AAPL) has reportedly acquired Tel Aviv based 3D sensor technology company PrimeSense for $345 million, according to Israeli news company Calcalist (Hebrew).  This deal has been rumored since July, but there were legal issues that delayed it from happening.

PrimeSense is best known for being the company that developed the technology behind the original Microsoft Kinect.  PrimeSense is also known for selling 3D sensors for use in TVs, mobile devices, computers, robotics, etc. Some of the other devices that PrimeSense powered the technology for includes Sense by 3D Systems, Smart Terrain by Qualcomm Vuforia, and Ava by iRobot.

When asked about the acquisition by Reuters, PrimeSense sent out the following statement:
“We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment