BlackBerry Launches A Porsche-Designed P’9982
BlackBerry has created a high-end Porsche-Designed P’9982 smartphone, which costs around $2,350. The P’9982 is a rebadged version of the BlackBerry Z10 that was released in May. The Z10 was redesigned with high-quality materials. The back of the phone is made of genuine leather and it has stainless steel accents.
The phone will be available starting November 21st through the Porsche Design online store and Harrods in London. What’s ironic about BlackBerry designing a higher-end phone is that the company is struggling to make a dent in the overall market. BlackBerry reported a $1 billion loss and is planning to drop their workforce by 40%.
BlackBerry also announced that they would remain public and receive a $1 billion investment from Fairfax Financial Holdings. Fairfax initially said that they were interested in buying out BlackBerry for over $4 billion, but they could not secure the financing. Since BlackBerry’s stock price is around $6.14, it costs around the same as 382.74 BlackBerry shares to buy one of the BlackBerry-Porsche phones.
The P’9982 has the BlackBerry 10.2 operating system with a special BlackBerry PIN. These numbers are used to add other BlackBerry users as contacts and will be “recognizable in the exclusive world of Porsche Design smartphone owners.”This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry