Analytics service DataSift raises $42 million in funding

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DataSift is a United Kingdom based social startup that offers analytics based on social network data. DataSift has raised $42 million in a Series C round of funding. DataSift has raised a total of $70 million in funding thus far. This round of funding was led by Insight Venture Partners with participation from existing investors Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital.

“Social is generating billions of conversations every day and that data is fundamentally transforming the way companies communicate and make strategic decisions, “ stated Rob Bailey, CEO of DataSift. “Social has now moved from mainstream to mission critical for enterprises and we are excited to power the applications in the social ecosystem and accelerate social data adoption.”

DataSift will be using this round of funding to increase their investment in market leading social data platform and invest in additional sales and marketing resources. DataSift has placed Insight Venture Partners co-founder and managing director Jeff Horing to their board of directors in conjunction with the funding.

DataSift enables companies to aggregate, filter, and extract insights from billions of public social conversations on Twitter. DataSift offers access to real-time and historical social data to uncover insights and trends related to brands, businesses, financial markets, and the news.

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