Applebee’s to get 100,000 tablets starting in 2014 through deal with E la Carte
Applebee’s is one of the most popular restaurant chains in the U.S. and the company serves over 1 million guests per day. Applebee’s is going to install around 100,000 E la Carte Presto tablets on every table and multiple bars at over 1,800 Applebee’s restaurants in the U.S. by the end of next year. DineEquity, the franchisor of Applebee’s and IHOP restaurants, announced the partnership earlier this week. Applebee’s customers can use the tablets to place their orders, pay for orders, and play games. The tablets may also be added to IHOP restaurants.
“Let’s face it, everyone who has ever been to a restaurant has been frustrated by waiting for their check,” stated Applebee’s President Mike Archer. “Starting out, our goal was to create a way for guests to control when and how they pay their check. What we learned after nearly two years of testing is we can provide much more. The Presto tablet will deliver our guests a robust slate of offerings for not only transactions, but entertainment, social interaction and more, moving forward.”
Rajat Suri, the founder and CEO of E la Carte, built the Presto tablet concept while at MIT. The Presto tablet has a credit are reader, an all-day battery, Bluetooth, cameras, and near field communication (NFC).
This deal has launched after a two-year pilot program where Applebee’s tested the tablets across 30 restaurants. Applebee’s determined after the trial that they were able to reduce the overall table turn time and transaction time for their guests. Guests said that having the tablet made their experience better.
The tablets helped restaurants achieve a 10% sales boost, seven-minute faster table turns, and 9 times the increase in loyalty program sign-ups. The tablets may be added to IHOP restaurants in the future.