Business analytics company SumAll raises $4 million in funding

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SumAll has announced that they have raised $4 million in a new round of funding from existing Battery Ventures and Wellington Partners. The company also raised $1 million in debt from Silicon Valley Bank. SumAll lets customers analyze data from a variety of services like Facebook, Twitter, MailChimp, Constant Contact, Amazon Payments, PayPal, Bing Ads, and Google AdWords in one interface. One of SumAll’s agency customers uses the service to track over 120 Google Analytics pages and 50 Facebook pages. The company sees sales activity for 100,000 businesses and the total amount of data being analyzed doubles every 45 days.

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