Highlight raises $4 million in funding

Highlight 2.0 from cole rise on Vimeo.

Highlight is a location-based service that has raised $4 million in Series A funding. The company has also released an update to their mobile app to support an improved algorithm for helping users understand who is around them.

The app is now “smarter” and will be easier on battery life. The design has been flattened and the side paneling has been removed. There are overlays on the screen that displays messages and notifications. The app now has live updates so that you can see what other users are doing near you through the use of Bluetooth.

You can see if other users are biking, walking, or driving near you. Investors in this round include Draper Fisher Jurvetson and existing investors Benchmark Capital and CrunchFund.

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