Microsoft is launching original programming on Xbox in 2014
Microsoft Corporation is going to bring original programming to the Xbox in 2014 as driven by entertainment and digital media president Nancy Tellem. The original programming will be available on the Xbox 360 and Xbox One through Xbox Live. One of the first programs will center around the “Halo” series with Steve Spielberg as the producer.
“We’re hoping we will be able to put something up in the first quarter, at minimum second quarter,” stated Tellem at the Variety Dealmakers Breakfast this past week. Tellem was given the job of bringing original content to the Xbox in 2012.
There are over 48 million Xbox Live subscribers and 72 million Xbox consoles around the world right now. Tellem and other Microsoft executives are determining what type of programming that Xbox console users prefer along with the business models that make sense for producing content.
“Depending on the piece of content, the deals change,” Tellem added in the interview. “We’re talking about exclusives, exclusive first windows, exclusive second windows. We play a lot with windows and co-production arrangements” and “whether we feel these are ideas are franchise building or we can own completely.”