Target Corporation (TGT) CEO apologizes for credit card hack, issues 10% discount

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Target Corporation (NYSE:TGT) CEO Gregg Steinhaffel has apologized to their customers over the credit card hack that could potentially affect millions of customers. As part of the apology, Target is offering a 10% discount to customers that return in shopping there this weekend.

“We recognize this has been confusing and disruptive during an already busy holiday season,” stated Steinhaffel. “Our guests’ trust is our top priority at Target and we are committed to making this right.”

Guests will receive the discount for shopping there between December 21st and December 22nd. Here is the full apology that Steinhaffel wrote:

“Yesterday we shared that there was unauthorized access to payment card data at our U.S. stores. The issue has been identified and eliminated. We recognize this has been confusing and disruptive during an already busy holiday season. Our guests’ trust is our top priority at Target and we are committed to making this right.

We want our guests to understand that just because they shopped at Target during the impacted time frame, it doesn’t mean they are victims of fraud. In fact, in other similar situations, there are typically low levels of actual fraud. Most importantly, we want to reassure guests that they will not be held financially responsible for any credit and debit card fraud. And to provide guests with extra assurance, we will be offering free credit monitoring services. We will be in touch with those impacted by this issue soon on how and where to access the service.

We understand it’s been difficult for some guests to reach us via our website and call center. We apologize and want you to understand that we are experiencing unprecedented call volume. Our Target teams are working continuously to build capacity and meet our guests’ needs.

We take this crime seriously. It was a crime against Target, our team members, and most importantly, our guests. We’re in this together, and in that spirit, we are extending a 10% discount – the same amount our team members receive – to guests who shop in U.S. stores on Dec. 21 and 22. Again, we recognize this issue has been confusing and disruptive during an already busy holiday season. We want to emphasize that the issue has been addressed and let guests know they can shop with confidence at their local Target stores.”

Target Corporation (NYSE:TGT) said that hackers stole data from up to 40 million credit and debit cards of shoppers that visited their stores during the first 3 weeks of the holiday season. Target said that they are working with federal law enforcement to prevent similar attacks in the future, but did not disclose how the systems were compromised. Target was alerted by credit card processors that noticed a surge in fraudulent transactions.

Samantha Wredberg, a customer in California, has filed a class-action lawsuit against the retailer on Thursday. Wredberg said that she is a regular shopper at Target and had used her credit card at a company store on December 8th. She is seeking damages and asked the court to certify the lawsuit as class action. She has also asked the story to explore whether “Target unreasonably delayed in notifying affected customers of the data breach.”

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