People Pattern raises $4.5 million

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Based in Austin, Texas, People Pattern has raised $4.5 million in Series A funding from Mohr Davidow and several other private investors. People Pattern automates the collection of audience data and exploratory analysis. Their real-time results surfaces topics discussed about a brand and associates people to these topics creating personas or microsegments. People Pattern lets users mine internal data such as Salesforce.com or external sources (social media) for predicting the highest-value users and ways to target them.
[Source: GigaOM]

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