Integral Ad Science raises $30 million in funding led by August Capital
Integral Ad Science is a company that runs does ad placement evaluations. Integral Ad Science has raised $30 million in Series D funding as disclosed in a regulatory filing. This round of funding was led by August Capital with participation from Atlas Venture and Pelion Venture Partners. Eric Carlborg of August Capital is joining Integral’s board of directors. Integral Ad Science used to be known as AdSafe, but rebranded in order to separate themselves from ad verification and focus more on media valuation. Integral has a scoring system called “TRAQ Score.” A TRAQ Score includes brand safety, page content, and ad viewability.