AT&T announces up to $450 in credits to switch from T-Mobile
T-Mobile US CEO John Legere has been making bold moves with “Uncarrier” plans. This forced other carriers to make similar moves by offering a frequent device upgrade program. AT&T has announced that it is offering up to $450 in credits for customers for switching to them from T-Mobile. AT&T’s offering up to $250 for trading in their current smartphone as part of their usual trade-in plan and an additional $200 for transferring their wireless service to AT&T.
Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services. Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T NextSM plan, buy a device at full retail price or activate a device they currently own.
T-Mobile CEO John Legere said that AT&T’s new offer is a “desperate move.” Here is an e-mail that Legere sent to Re/Code: “This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them,” Legere said in an email to Re/code. “Consumers won’t be fooled. … Nothing has changed, customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!”
So what is T-Mobile going to announce at CES? Stay tuned to Pulse 2.0.