Pinterest has acquired visual search company VisualGraph
Pinterest has acquired a two-person company called VisualGraph. VisualGraph is known for machine vision, image recognition, and visual search technology. VisualGraph founders Kevin Jing and David Liu are joining Pinterest’s engineering teams. Pinterest could use VisualGraph’s technology to suggest other content and show relevant ads.
Pinterest is currently focused on building a monetization strategy while make ads seem unobtrusive for users while still adding value for ad partners. By using machine vision and image recognition, Pinterest could match ads to users that pin and look at similar items.
Here is a statement from the VisualGraph website:
Not all images are created equal: while billions of photos are shared everyday, only a portion of them (e.g. arts & crafts, trending designs) has the potential to motivate, captivate and inspire large number of people. If all the worlds’ images were connected as a graph in some way, these would be the most special nodes.
Our mission at VisualGraph is to connect these inspirational images together. While a single image can captivate and inspire, a network of connected images allows for inspiration, exploration and discovery at scale. Our approach is to combine the state-of-the-art machine vision tools, such as object recognition (e.g. shoes, faces), with large-scale distributed search and machine learning infrastructures.
And today we couldn’t be more excited to announce that we are joining Pinterest!
On Pinterest, millions of people are curating and sharing billions of Pins everyday. And these Pins are more than just images — they link to contents that can inspire and enrich people’s lives. We are excited for the opportunity to combine machine vision with human vision and curation, and to build a visual discovery experience that is both aesthetically appealing and immensely useful for people everywhere.
We like to thank the employees, contractors, advisers, and investors who have supported us. We will be joining the Pinterest today and can’t wait for what’s next!