Gilbarco Veeder-Root buys Outcast Media
Gilbarco Veeder-Root is a retail petroleum technology that has acquired Outcast Media. Outcast is a video network company that plays content at gas stations. Outcast will operate within a media business unit at Gilbarco. Outcast is viewed by around 36 million people per month based on Nielsen records.
Outcast will have immediate access to Gilbarco’s 60,000 retail fueling stations, which means that their viewing network will grow to over 100 million monthly viewers over the next two years.
“In 2010, we chose Outcast as our media partner for its industry leadership and innovative vision: building the largest and most targeted video network for reaching the on-the-go consumer,” stated Gilbarco’s North America president Michael Schulte. “The addition of Outcast to Gilbarco’s team allows us to work even more closely with them on technology innovations like consumer targeting that will help our convenience store customers reach and engage consumers and compete against other channels.”