Invoca raises $20 million in funding

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Invoca is a call marketing company that used to be known as RingRevenue. Invoca has raised $20 million in Series C funding and now has total funding at over $30 million. This round of funding was led by Accel Partners. Upfront Ventures and Rincon Venture Partners also participated in this round. Kobie Fuller of Accel Partners is joining the company board of directors.

“Despite the fact that their highest-value leads arrive through phone calls, CMOs are routinely stymied by the call channel, assuming that it lacks the same measurement and optimization that other digital channels possess,” stated Fuller. “Invoca is determined to change that mindset by offering the most effective solutions available to enterprise marketers in this channel.”

Invoca offers call tracking and call analytics. There is custom treatments offered to businesses such as locations and new customer. Invoca can be integrated with sales software created by Adobe Systems, Kenshoo, iCrossing, Tealium, and HasOffers.

[Source: TC]

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