Online shopping platform company BuildDirect raises Series B funding

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BuildDirect is an online shopping platform company for people that are interested in home improvement. The company has raised $30 million (Canadian) in Series B funding led by Mohr Davidow Ventures with participation from BDC Venture Capital. Katherine Barr of Mohr Davidow will be joining BuildDirect’s board.

“Since its inception, BuildDirect has been steadfastly working to change the dynamics of the home improvement products industry,” stated Jeff Booth, CEO, BuildDirect. “As a builder I experienced the pain, complexity and lack of customer support when it came to finding high quality products at an affordable price. With goods changing hands multiple times from manufacturer to retail, these suppliers lose touch with consumer demand, their product costs’ increase at each turn, and no one along the chain is willing to take responsibility for a missed deadline or product quality issue. The consumer assumes the padded costs and risks. This process does not make any sense.”

BuildDirect can identify and share with suppliers in real-time about how a product is performing and offer forecasted trends. Do-it-yourselfers can use the service for sample and purchase home improvement products using BuildDirect.

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