Sharethrough raises $17 million in funding

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Sharethrough has raised $17 million in debt and equity, bringing them to $28 million in total funding. Elevation Partners, Silver Creek and Sharethrough president Patrick Keane offered the equity with participation from North Bridge Venture Partners and Floodgate. Sharethrough is known for helping brands create “native ads,” which means that the ads look like real content on websites. Sharethrough will be using the money for building on their technology and products.
[Source: Recode]

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